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The Tobacco Salesman
American folk art is a strong source of inspiration for the aesthetic of Double D Ranch. And it has been since the beginning. So, when it came time to reimagine significant pieces for our 30th anniversary, the Tobacco Salesman was on that list.
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Cody Comes with Baggage
Baggage... but make it fashion. We love everything about a fresh piece of leather -- the look, the feel, the smell -- but lately we’ve discovered a love for leather that has seen some things. The leather in the Saddle Pack Bag lived a life long before it got to Double D Ranch.
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Welcome to the Wild West
The Cody collection celebrates one of the most romantic eras in American history, and the colorful characters that made it so. On a wild weekend road trip to Wyoming, Cheryl laid eyes on a jacket that stopped her in her tracks, and her heart was lost to the Wild West in an instant.
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The Legend of Ledger Art
Ledger art derives its name from the obvious – that is, art that is often drawn or painted onto actual ledgers. But it wasn’t always.
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Cody is Coming!
Time seems to be passing so strangely in 2020; March felt like it was a year-long and August felt like it was a week! It seems like we JUST launched Matagorda, but believe it or not, it’s time to debut the next of our 30th-anniversary collections: Cody!
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Cut From a Different Cloth
Defying the odds is in our DNA. It’s in the very fibers of our family and the fabric of this company. So when the weavers told us the serape pattern we designed for Matagorda simply couldn’t be made, we insisted otherwise. And here we are.
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The Meaning of Matagorda
Where does the inspiration for Double D Ranch come from? Short answer: everywhere. As we looked ahead to the 30th-anniversary collection of Double D Ranch, we found ourselves looking back, reflecting on all the experiences and adventures that have shaped us throughout our lives, from our roots to our road trips to our role models.
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What’s in a Name: The Evolution of Double D Ranch
We’re the first to admit we are a perpetual work in progress. We are constantly reevaluating and reinventing our brand and our business; adapting, experimenting, evolving. In 30 years, we’ve tried a lot of things – some worked, some didn’t – but even something as little as our labels makes us proud of how far we’ve come.
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Denim Jackets: Past and Present
It’s probably a given that the first denim jacket was invented by Levi Strauss, but there’s a little more to the story behind it. And there’s a story behind our denim jacket, too. (There’s always a story with us.)
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American Spirit
Americana has been a staple of Double D Ranch – particularly our summer collections – for nearly 30 years now. It’s heavily present in Willie’s Picnic, in everything from dresses to denim jackets, and tees to tanks.
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Fringe Benefits: Bakersfield’s Head-Turning Top
Inspired by a vintage rodeo outfit, the Walkin’ After Midnight Top is going to be one of those signature pieces from Bakersfield that you simply can’t ignore. Even if the name makes you scratch your head a little.
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Behind the Scenes in Nashville: The Second Half
Remember the roller coaster we took you on that was just our first day in Nashville? Well, this is the subsequent 12 hours, and we assure you, it’s equally as full of shenanigans. From getting lost in rural Tennessee to causing a scene on Broadway, this half-day felt like four days in one.
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