August 08, 2020 2 min read 7 Comments

The Meaning of Matagorda

Where does the inspiration for Double D Ranch come from? Short answer: everywhere.

“I am a hoarder of inspiration, influence, and information,” said DDR Designer Cheryl McMullen. “From trinkets to trend reports to torn-out magazine pages, I am incessantly filing away things that make an impression on me. And I have always been that way, since long before we founded Double D Ranch. Maybe that’s a more accurate way to put it; impression and influence, rather than inspiration. I do look for fresh inspiration for every collection, but as a whole, Double D Ranch is a lifetime accumulation of things, people, and places that have made an impression on me.” 

As we looked ahead to the 30th anniversary collection of Double D Ranch, we found ourselves looking back, reflecting on all the experiences and adventures that have shaped us throughout our lives, from our roots to our road trips to our role models. The result was a mental map of our memory lane, a collection dedicated to geographical locations from our upbringing that had an indelible impact on us. Matagorda County, the south Texas region that raised us; Cody, Wyoming, the home of the Buffalo Bill Museum that blew our minds; Nashville, the motherland of country music and the epicenter of cowgirl couture; and Taos, our favorite stop-and-shop town in the Land of Enchantment, where this wild ride started for us.

“I struggled to come up with an overarching name that would really encompass the intention of this collection,” Cheryl said. “Until I was riding down the road with my son, and ‘I Go Back’ by Kenny Chesney came on the radio, and it just clicked. I turned to him and said, ‘Sammy, this is it. I Go Back.’ The final piece of the 30th fall collection fell into place.”

The kickoff collection for I Go Back is an homage to our upbringing in Matagorda County, and it transitions from summer to fall with colorful collage prints, stunning serape, solid staple denims, and the new neutral: leopard. We mimicked meaningful pieces from our past, like a retro FFA jacket, an Army-style jumpsuit in honor of our uncle, Private Fimbel, and some old school ledger art.

Every collection is a reflection of us in a way. But this, this is like peering into our past; wearable representations of the beautiful building blocks that formed our foundation. It’s our history and our future. We’re moving forward, and we’re looking back. Because the only way to appreciate how far you’ve come is to remember where you started.


7 Responses

Barbara J Henderson
Barbara J Henderson

August 24, 2020

I seen your leather jacket with leopard trim in the cowboy and indian magazine for fall 2020. It has fringe and the fringe is also leopard. I can’t find this on your website.

Syvil Francis
Syvil Francis

August 11, 2020

Hah, I used to go to the movies in Ganado…I always bought an enormous dill pickle…I have traveled and lived all over Europe and Latin America and the was the only place I ever saw giant dill pickles sold at the movies….it would last the entire movie while everyone elses candy and popcorn were long gone….teensy tiny Ganado. Texas….my favorite childhood pastime was gigging flounder at night in Matagorda Bay with a gas lantern in my hand and crabbing daytime using a piece of bacon on a string…..I mean we are talking old time country Texas life…at night the stars you could see thousands more than in Houston….so big, so bright just like the song. I love this collection by the way!

Dr. Sybil Francis
Dr. Sybil Francis

August 11, 2020

It startled me to see Matagorda County. When I grew up near Port Lavaca on Matagorda Bay and in Houston… it was a mere coastal stop on the road between Corpus and Houston or further afield between Matamoros,MX and Houston.I am still startled anyone has ever heard of it. I love the postings I see on Pinterest and I have e board called Tejana Style. I now own curated western wear that looks exactly like your style mostly a blend of boho maxi skirts, boots,hats, fine Western jackets and of course a large tourquoise and silver jewelry collection. So happy to subscribe. today…

Carol Stoneburner
Carol Stoneburner

August 09, 2020

great article. I love how things just somehow fall into place when you least expect it!!!! The way it did for you…

CathyK
CathyK

August 09, 2020

No truer words….Congratulations on 30 years!

Mrs. A.J.
Mrs. A.J.

August 09, 2020

Several years ago I started visiting your website and loved what I saw. While I don’t remember the name of the collection, it was the one that featured the Hackamore Belt. Every designer has a “signature trademark” which sets them apart from their competitors. It also allows a customer to develop/enhance her own personal style, which is why I put my own spin on everything in my closet. The Matagorda Collection resonates with me. From the beautiful Spanish Colonial property in the background to the skirts, jackets and boots, there are already a few pieces I’d love to add to my trans-seasonal wardrobe. Thank you Cheryl McMullen for always creating high quality collections that keep me coming back for more. I am a dedicated customer for life.

LARISSA KOSTRUBA
LARISSA KOSTRUBA

August 09, 2020

OOH MY WISH YOU WOULD OF MADE A 30TH ANAVERSARY JACKET/COAT or BOTH WITH THE INDIAN HEAD WITH WORDS 30TH ANAVERSARY,, bling it out and fringes ,, AS A COMMEMORATIVE PEICE FOR THIS YEAR BUT BUT WITH A HOODIE ,, WITH THINGYS ON THE HOOD ALSO …. THAT WOULD OF BEEN COOL MAYBE THERE IS STILL TIME TO PUNCH IT OUT FOR CHRISTMAS AS A SURPRISE ELEMENT FOR DDR.. OH AND A TSHIRT/LONG AND SHORT SLEEVE ..its only august lol ,, and sign them say 200 limited peices ..PLUS EXTRAS ,,,,,, STAY SAFE .. just an idea ..and boots too match and a bag ,, 30 years CONGRATS ,,

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