Double D Ranch, the premier lifestyle brand of the West, has designed and manufactured women’s apparel since 1989 with the introduction of their famed Native American blanket coat. While the brand’s aesthetic is often difficult to summarize in a few words due to its unique nature, some have referred to the look as a blend between bohemian, cowboy and Native American heritages. The fashion award-winning label, worn by rock stars and celebrities such as Aerosmith’s Steven Tyler, produces multiple collections a year featuring embellished biker jackets, hand-embroidered tees, and more. Recent additions to the company’s offering includes a line of handmade boots and bench-made hats — each one at a time. Their culminating mix of influences are a fan favorite of diverse audiences including fashionistas, editors and sophisticated collectors.
Finding a fashion house in the middle of South Texas is like finding a Prada store in the middle of the Great Plains. But they exist. And three thousand miles southwest of Seventh Avenue, a family of mavericks is building an unlikely fashion empire.
From a long line of revolutionaries and outlaws comes Western Couture’s First Family, Double D Ranch. Since 1990, the women of Double D Ranch have been blazing a trail that has turned a garage operation into a 25 year company that is able to hold it’s own in today’s world of fast-paced fashion.
Every collection includes luxurious fabrics adorned with brand staples like genuine silver buttons, hand embroidery and beading. Creative Director, Cheryl McMullen, along with her team of designers, produce four collections a year. Each one leaves customers astounded at the creativity and brilliance that has defined the brand for a quarter of a century.
However, their success as fashion industry professionals has not been what defines them over the years. It is their ability to embrace culture and heritage as mavericks and throw the formulas and rulebooks right out the pick-up truck window. At the core of everything they’ve created lies their unconditional love of their family.
The luxury and daring looks that have become a Double D Ranch trademark have continued to define Western fashion and lifestyle and will continue to blaze a trail into the unknown. But the heart of the company will forever remain in the small town of Yoakum, TX.