Double Talk

Willie Nelson is the image of the original outlaws of country music, and everything about him seems to scream USA, so it’s no wonder that his widely renowned (and often rowdy) music festival takes place over the Fourth of July. Learn how the iconic party came to be.

It’s probably a given that the first denim jacket was invented by Levi Strauss, but there’s a little more to the story behind it. And there’s a story behind our denim jacket, too. (There’s always a story with us.)

Americana has been a staple of Double D Ranch – particularly our summer collections – for nearly 30 years now. It’s heavily present in Willie’s Picnic, in everything from dresses to denim jackets, and tees to tanks.

In some Native American cultures, it is tradition for an infant to be beaded an amulet, known as an umbilical fetish, in the form of an animal to store and protect the child’s spirit. Each amulet also has an identical match to serve as a decoy to deter evil spirits.

From beaded bracelets and belts, to fabulous flag flair, to vintage umbilical fetishes (we’ll explain later), we have all kinds of patriotic pieces to add a little Americana to your outfit, and some pretty neat stories behind them all.

The saying is true that the song remembers when. Our childhood memories were filled with road trips, and the Wanted! The Outlaws was the soundtrack of our summers. When we hear the classics from the likes of Willie Nelson or Waylon Jennings or Jessi Colter, we’re transported back to those days of warm weather and winding roads, so Willie’s Picnic (named after the legendary 4th of July music festival) was a natural fit for a DDR summer collection.

Stars and stripes just got sexy! The swoon-worthy Uncle Sam’s Pants may just be the standout piece of the summer collection. They’re head-turners to say the least, and they embody all things Willie’s Picnic – not just the Americana, but the era.

We’re celebrating the launch of the Willie’s Picnic collection, and what gets you in the spirit of things more than music? We compiled a playlist of some of our all-time outlaw favorites -- the kind dang near everybody knows the words to. So crank them up, sing along, and get yourself in a summer state of mind!

Didn't get a chance to tune in to the live video of Willie's Picnic line launch? (Or just want to watch it again?) No worries, here's the recording. Get a (virtual) front row seat to Cheryl, Hedy, and Audrey walking you through the summer collection, piece by piece, sharing tidbits of insight and inspiration. Welcome to Willie's Picnic!

Transforming a cold Yoakum day into the sunny streets of Bakersfield took a little imagination, a lot of determination, and all the shenanigans you’ve come to expect from our outbound adventures.

[But mark your calendars – it’s coming on THURSDAY this time! (Thanks, quarantine/postponed photo shoots.] As we wind down the bright and beautiful Bakersfield collection, we are over-the-moon excited about our upcoming summer line, Willie’s Picnic. Expect lots of light denims, bandana prints, and good ol’ Americana. Stunning sundresses and sexy silhouettes that are reminiscent of the ‘70s.

Launching Bakersfield was a much discussed and difficult decision. But ultimately, it was the right one. It was the only thing we felt we had any control over when the world felt totally out of control. But Bakersfield was designed to be wearable happiness. It was our contribution of color to inspire optimism. It was a bright spot in a bleak time. Make sure you get your Bakersfield beauties before we close the chapter on this momentous collection.