Shop
  • SHOP THE TRANSITION 2026 COLLECTION: ROUGHNECK RODEO

  • apparel
  • Add description, images, menus and links to your mega menu

  • A column with no settings can be used as a spacer

  • Link to your collections, sales and even external links

  • Add up to five columns

  • Add description, images, menus and links to your mega menu

  • A column with no settings can be used as a spacer

  • Link to your collections, sales and even external links

  • Add up to five columns

  • TRANSITION 2026: ROUGHNECK RODEO

    A tale as old as Texas.

    The 2026 Transition collection is a sartorial homage to the golden days of the oil rush – or the way we’ve romanticized it, anyway. It beautifully balances elements of feminine and masculine. It has vintage vibes with modern appeal. It applauds wildcatter grit and embraces oil baron glam.

    GET THE LOOK: NU PATRIOT

    GET THE LOOK: NU PATRIOT

    July 17, 2026 2 min read

    DDR’s longtime hair and makeup guru, Lisa Martensen, perfected the patriotic vibe for this collection. Here are her tips for getting red, white, and beautiful!
    Read More
    Mitchell shooting Kaylin in front of a huge American Flag.

    STORIES FROM THE SET: NU PATRIOT

    July 17, 2026 2 min read

    As far as photoshoots go, this one didn’t throw us too many curve balls – but we will say that it was late and it was cold!
    Read More
    Haley wearing the Roustabout Jacket with vintage Double D Ranch jewelry and accessories.

    GET READY FOR ROUGHNECK RODEO!

    July 17, 2026 1 min read

    Nu Patriot has been a true delight this summer, but it’s time to turn the page and usher in a super-chic homage to the oil boom era!
    Read More