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  • TRANSITION 2026: ROUGHNECK RODEO

    A tale as old as Texas.

    The 2026 Transition collection is a sartorial homage to the golden days of the oil rush – or the way we’ve romanticized it, anyway. It beautifully balances elements of feminine and masculine. It has vintage vibes with modern appeal. It applauds wildcatter grit and embraces oil baron glam.

    Double D Ranch Coral cuffs and earrings.

    COMPLEMENT WITH CORAL

    September 05, 2026 1 min read

    Coral tends to be the unsung sister in the southwestern jewelry realm (next to turquoise, of course), but the bold stone is the perfect complement to Roughneck Rodeo.
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    Kaylin wearing the Fueled by Fashion Tee with the Jake shirt, and Spaghetti Western Boots.

    GRIT & GRUNGE & GLAM

    September 05, 2026 1 min read

    Roughneck Rodeo was a creative exploration into every aspect of the oil hunt, from the hopeful workover of the rig to the real “made it” moment, and that allowed us to play in realms of both gritty and glamorous.
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    GETTING ‘ROUGHNECK’ READY

    GETTING ‘ROUGHNECK’ READY

    September 05, 2026 2 min read

    Lisa Martensen shares her pro tips and products for perfecting the rugged-romantic look of Roughneck Rodeo.
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