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  • SHOP THE TRANSITION 2026 COLLECTION: ROUGHNECK RODEO

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  • August 28, 2026 7 min read

    Picture day is always a fun day at the office, but the Roughneck Rodeo one feels like a special edition of DDR Dress-Up because we got to do it during the Addiction Meetup, so nearly EVERYONE in the office was in theme, and we had a couple extra faces here to help out. Check out these Double D darlings (and special guests) and how they’re styling this collection!
    LEXI HOAGLAND: Petro Plaid Blouse & Skirt

    “My favorite part about the Petro Plaid Blouse and Skirt is how feminine it makes me feel! I love the subtle piping details, and the longer collar elevates the outfit. You can style a multitude of outfits with these two pieces.”

    SUSIE EGGEMEYER: Well-Watched Blouse, Peggy Barrel Pant (in black), Collection Scarf

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    ALLISON McCOY: Peggy Barrel Pant, Addiction Meetup Scarf

    “When the Roughneck Rodeo Collection launched, I knew I had to have the Peggy Barrel Jeans! They’re the perfect mix of comfort and style — the relaxed barrel fit makes them so easy to wear while still feeling elevated and put-together. Paired with the beautiful scarf, it adds that effortless Double D Ranch touch that makes the whole outfit feel unique and polished.”

    MACY BELTON: Spew Dress

    "Oh. My. Goodness. As soon as I saw this dress in the catalog, it was absolutely over. This dress is such an easy wear whenever I'm going out - it gets a compliment every single time! I also enjoy dressing it down a little bit by throwing a sweater over top and wearing it like a skirt. I cannot sing the praises of this dress enough; it is going to be a permanent part of my closet!"

    SAMANTHA KAISER: Petro Plaid Tunic Dress

    “This is a great summer dress – so easy and breezy in this Texas heat! I love the Petro Plaid print, and I think it’s great that it can be worn as a tunic over pants or leggings, maybe with a jean jacket, when it gets cooler.”

    DORI TUCKER: Peggy Barrel Pant (vest & scarf from Nu Patriot)

    “I’m always trying to keep up with the Addiction Ladies with my style! The new Jake shirt is just one of those that I love, and it’s named after my favorite son-in-law. That vest!!!! What else is there to say? I wear vests a lot due to the West Texas climate/heat! And I think I hit the nail on the head with the Peggy Barrel in Vermillion (I have both colors). The fit is great, and red is my color, too. All-in-all, it pulled together well for an option that fit my style of mix and match but also gives my own spin on the pieces.”

    JULIA GILLAR: Spew Dress

    “The Spew Dress was an immediate must-have for me! I love the playful polka dots paired with the luxe feel of the silk, and the silhouette gives it such an effortlessly feminine feel. It’s one of those pieces that feels special while still being easy to wear!”

    BRINLEY BEICKER: Emma Skirt, Ada Blouse

    “I chose the Emma Skirt and matching Ada Blouse in the Vermillion color because I love how vibrant the red is. The color makes the outfit stand out while the elegant silhouettes of the blouse and skirt give it such a timeless, sophisticated feel. It is such an elegant and versatile outfit that can be worn to many different occasions!”

    MOLLY ESCAMILLA: Spew Top

    “I love polka dots, so the Spew blouse was an instant win for me! I also loved that I could pair it with just about any color or style of pants or skirt. It’s such an easy, versatile piece to wear.”

    SEALY VEST: Ada Blouse (butter), Oil Camp Barrel Pant, Collection Scarf

    “The butter silk blouse made me feel like sunshine; it brought that color out in the oil camp barrel pants, that were already such a cute print. I love to finish my outfits with the matching scarf that ties it all together.”

    “Be prepared to see me wear this outfit once a week! The Driller’s denim are the MOST comfortable jeans in my closet. I love them so much! I felt like the pop of polka dots under the Tex-oyl sweatshirt was really fun.”

    LAUREN REKWARD: Juliette Lace Top, Texas Timexes Jacket & Pant

    “I love the chic look of the Texas Timexes Jacket & Pant it’s a Western suit you truly can’t find anywhere else besides Double D Ranch. The color makes it feel so timeless and elevated, while the Juliette Lace Top adds that feminine, classic touch that never goes out of style. I love how the whole look feels uniquely Western while still being so stylish.”

    COURTNEY GREENER: Spew Dress

    “The Spew Dress was on my must-have list the first time I saw the collection! I love how you can dress it up or down for any occasion.”

    DORIS LOREDO: Ada Blouse

    “I just had the Ada Blouse on. It was a hot day, and I had sold the Sonora vest off my body, so that is all I had on. I love the sleek feeling of the silk – makes you feel like a million bucks!”

    SUSAN HENSLEY: Pipeline Tee, Bonnie Barrel Pant

    “I love the studding on this tee, and it’s a very comfortable top and can be dressed up or down. I wore it with black leather pants, but it can also be worn with shorts.”

    CLAIRE KISER: Spew Blouse & Short

    “I love how the silk polka set plays with the idea of classic men’s boxers, but turns it into something feminine, playful, and inherently sexy. The fact that it’s 100% silk elevates something so familiar and utilitarian into something that feels luxurious and a little cheeky.”

    JENNA HENDERSON: Spew Short, Peggy Barrel Pant

    “Honestly, I’m not exactly sure why I chose to style the spew shorts under the Peggy barrel jeans I just love both pieces so I guess I thought, why not wear them both.”

    MELISSA PRASEK: Oil Camp Poncho

    “It’s the perfect blend of luxury and comfort. The silk is so luxurious and the new silhouette they did for this poncho makes it really easy to wear. Plus, I am a fan of the colors and retro prints of this collection, which this poncho has. I just think it’s a great piece!”

    KENNADEE RIGGS: Wellhead Blues Jacket, Boone Barrel Pant, Collection Scarf

    “This jacket reminded me of what I’d find in our family heirloom closet passed down through generations. I had fun pairing it with a modern silhouette like the Boone Barrel pant! It goes perfectly with something my Nana always said: “The past is a present to our future”— and fashion is no exception!”

    SAMANTHA FREEMAN: Spew Blouse

    “I just know the Spew Top is going to live in my closet for a long time. It's one of those pieces that makes me feel professional and comfortable simultaneously. It was a 'must-buy' for me!"

    “I chose to pair the Driller Denim with the Sonora Collar because I love mixing pieces that feel unexpected together. The worn-in, wide-leg denim has that effortless vintage workwear feel that I’m naturally drawn to, while the Sonora Collar adds a little drama with its beautiful fringe and Western detailing. For me, the contrast is what makes the outfit work. The denim keeps the look relaxed and a little rugged, while the fringe collar elevates it and gives the outfit movement and personality. I love that it feels distinctly Western without being overly literal—just an effortless combination of vintage-inspired pieces with a little bit of attitude.”

    “I absolutely fell in love with the Spew Dress! The feminine fit is so flattering, and paired with the Borger Cardigan, it makes such a sweet and effortless look.”

    MEGAN GARNER: Greasewood Dress

    I immediately fell in love with the Greasewood Dress in Black! It was classy, sexy, flattering... so fun to wear!

    JILL JACOB: Jake Shirt

    “I love the Jake Shirt! This gorgeous vermilion color is so fun and preppy, and you can never go wrong with pearl snaps and polka dots. It is incredibly versatile to style, pairing beautifully with white, black, tan (some Carhartts), or chocolate brown. It looks great worn on its own, but it also provides the perfect pop of color layered under a sweater, denim jacket, or leather jacket. I absolutely love it!”

    LILI CARDIFF: Spew Dress

    “Word on the street is - you can never go wrong with a little black dress! The moment I locked eyes on the sleek and lacy Spew Dress, I knew I had to have it.”

    “I love the retro oil field imagery print in earthy colors of khaki, butter and black on this luxurious silk blouse but what I really think is flattering are the voluminous flowy sleeves! Paired with the slimming leather Bandit pant makes for a chic, stylish silhouette.”

    MADALYN DWORSKY: Pipeline Tee

    “The Pipeline Tee has been my favorite from the very beginning! The studding, overlay, and distressed wash are what caught my eye and drew me in. My favorite outfit thus far with this top has been pairing it with an all-black barrel cargo pant. Such a great grungey piece that’ll be a staple in my wardrobe!”

    SAVANNAH WELLBORN: West Texas Intermediate Tee

    “The West Texas Intermediate top is the perfect combination of sporty, preppy, and funky. I love the fit of the half zip and how it playfully mixes the polka dots & stripes while still being grounded in neutrals making it easy to wear and pair!”

    HALLEY SANFORD (yours truly): Billboard Tee, Rita Ruffle Skirt

    “Pairing a casual tee with the Rita Ruffle is my absolute favorite! The Billboard Tee was a perfect counter-complement because not only is it retro casual, but it’s also a little distressed, so it really added to the high-low vibe of the look. I knew I wanted that shirt the second I saw it; back when I thought we were only making them available to people who spotted the billboard, I was already plotting to have someone in Yoakum sneak me one. It’s steady in my wardrobe rotation right now.”

    Donna Howell Sickle's Header image piece
    HONORABLE MENTION:

    A couple of our super-cute summer interns have already left us to go back to school, but we wanted to include their pictures/picks because look how darling they are!

    Lauren Hanslick styled the Billboard Tee to cowgirl perfection!
    Ella Boswell put together a precious look, pairing the Cade Top and Driller’s Denim Jacket with classic white jeans!
    GUEST STAR:

    Our Marketing Director Leeann’s daughter, Carrigan, was a massive help throughout the Addiction Meetup – she showed up every morning and stayed until clean-up every night, a true team player! Here she is dolled up in her Petro Plaid Dress.

    Carrigan wearing her Petro Plaid Dress!
    Leeann and Carrigan

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