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  • SHOP THE TRANSITION 2026 COLLECTION: ROUGHNECK RODEO

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  • September 05, 2026 2 min read

    In terms of styling, Roughneck Rodeo was a tricky one because the apparel spans the whole life cycle of the oil gamble, from wildcatter to lease lady. Do you lean into the rugged side of the roughneck or the chic side of the oil baron? Our longtime friend and stylist guru Lisa Martensen landed on what she calls “retro boss”. Here’s how she created it:
    GETTING ‘ROUGHNECK’ READY

    “Because this look is channeling a retro aesthetic, we needed some coverage for the face. Nothing too heavy, but something to smooth it out and make it matte. Also, since we were shooting outside, SPF was obviously important.”

    “I wanted a solid brow for this look. Oftentimes, I will do a loose powder shadow for ‘furry and blurry’, but for Roughneck I wanted it to be a little more defined, so I went with a brow pencil. The goal is still soft, but a defined arch.”

    “Again, the idea is retro, so a soft neutral hue on the lid and lined with a crisp black, finished with false eyelashes and some tubing mascara. You know me – either no mascara at all or we’re going falsies!”

    “Just a soft brush of blush to the cheeks in kind of a playful pink. You don’t want to go too harsh with it, and since it’s a mid-century look, you don’t really want to go with a bronzer.”

    MAC MACximal Silky Matte Lipstick

    “Keep a classic shape to your lip, don’t overline them – I know a lot of young folks are doing that right now, but resist the urge!”

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