One minute we’re tasking her with creating a retro alien vibe without being hokey, and the next we turn around and ask her to doll our gals up like “the horse-girl nextdoor” – you know, not Miss Rodeo America but also not fresh in from shoveling the stables, either. Effortless yet alluring, unfussy, demure with a dab of adventurous. Well that’s about as clear as mud, right?
“When you’ve been working alongside a creative as long as I’ve been working with Cheryl and DDR, you start to speak their language,” explained stylist Lisa Martensen. “It’s a sort of shorthand. She gives me the adjectives that were in her head, I’m able to look at the collection and the set of the photoshoot, and the vision just kind of comes together. For Hay Babies, the resounding theme was ‘fresh-faced’ – not quite rugged like Billy the Kid, not quite as sun-kissed as Desperados, and lightyears (pun intended) away from Throwback’s galactic glam! Think golden straw, dewy face, golden glow – summertime ‘70s au natural.”