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March 07, 2020 3 min read 2 Comments


Y’all remember the comical conversation around Audrey’s kitchen table where we talked her into making a signature scarf for every collection? (In case you don’t, we’ve included it below -- it’s worth a re-read. It really is a glimpse behind the scenes at the DDR headquarters.)

Well, luckily, it turned out our idea wasn’t as crazy as it seemed to some, and we didn’t end up killing Audrey after all! We got the scarves designed (thank you, Cheryl) and produced (thank you, Hedy) in time to premiere with the Midnight Cowboy collection and they were a HUGE hit. HUGE. So Audie’s letting us do it again, and Backwoods Barbie has a beautiful signature scarf of its very own!

The Tennessee Walker Scarf embodies a lot of the elements we’re loving from the Backwoods Barbie. It’s framed in the feminine florals we see a lot throughout the collection, but has an outer edge of unexpected classic camouflage that really works to temper down the soft washed-out pinks and add that little element of “country” that is integral to Backwoods Barbie. And, of course, the real eye-catcher is an image of every Backwoods Barbie’s best friend: her horse.

It’s really, really lovely and it’s the perfect spring accessory, so you’re definitely going to want to score one to accent all your Backwoods Barbie buys! But here’s the thing: just like Midnight Cowboy, they’re not for sale. We’re giving them away! With every purchase of $300 or more from the current collection, we’ll throw in this signature scarf! That’s the only way to get one -- and if we learned anything from Midnight Cowboy, it’s that they’re going to go fast -- so you’d better start fillin’ that cart, ladies!

It’s no secret we’re really into scarves right now. Like, *really* into scarves. So, we’re making some extras this go ‘round. In addition to our usual handful – some of which y’all have already seen in Cheryl’s most recent bathroom video – we got a wild hair to design a unique scarf exclusive to each collection and launch it with the line.

And, despite getting that wild hair in our December planning meeting* less than a month ago, we did just that.

But here’s the kicker: they’re not for sale. You heard us. We’re giving them away! With every purchase of $300 or more from the Midnight Cowboy collection, you will receive your exclusive Midnight Cowboy scarf, FREE! That is theonly  way to get one, and there is a limited quantity – first come, first serve – so when we say “exclusive”, we mean it!

*And since we’ve been in the “oversharing” mood lately, here’s a fly-on-the-wall glimpse of how this decision was made (and a pretty good idea of how a typical meeting goes in our house):

Cheryl: Y’all! What if we made an exclusive scarf for every collection?!
Audrey: Good grief, Cheryl. We don’t have time for that. WHEN are you going to have time to design them?
Cheryl: Sure, we do! I’ll design them right now, right here in this meeting. You think you can get’em made in time, Hedy?
Hedy: Oh, I’ll get’em made. Y’all don’t ever need to worry about me.
Audrey: You think you can even sell that many scarves, Cheryl?
Cheryl: We’re not going to sell them, Audrey. We’re going to give them away.
Audrey: Now you’re just trying to kill me.

2 Responses

Carina Spies
Carina Spies

March 10, 2020

What a lovely idea for sure!! Beautiful scarf too!!!♥️♥️♥️

Carina Spies
Carina Spies

March 10, 2020

What a lovely idea for sure!! Beautiful scarve too!!!♥️♥️♥️

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