Free shipping on orders over $99* (exclusions apply). Free promo scarf on Ranch Romance Collection orders over $300while supplies last.


Your Cart is Empty

April 06, 2019 2 min read 4 Comments


Debbie McNees learned how to treat customers from an industrial engineer who just happened to be her dad. Even though he was on the operation side of things, he built relationships with companies he visited to learn about their productivity. He gave her the book “In Search of Excellence” by Tom Peters and the lessons learned have been vital to growing Fashion Reflections in Sherman, TX.

“We all sell stuff. But it’s just stuff. But how does that stuff become more important to buy from one store or the other? How does that person feel when she walks away from something from my store?”

From the looks of it, her customers feel pretty good. In 2018, sales jumped 25 percent, and Debbie expects another jump this year. She says the service, getting to know people and simple things like handwritten thank you notes gives her the edge and has kept the business thriving for over 30 years.

Fashion Reflections

Customers can also expect Debbie and her mom, Linda, to get to know what they like from color to style and their measurements, just like any good personal shopper. When something comes in the store that matches, they reach out to let the customer know.

“I don’t know any other way to do business,” Debbie added.

Double D has been part of that journey darn near from the start and is the number one selling brand at the store. Debbie said that has to do with high quality, the thought that goes into creating each piece and customer service we deliver to her that makes her feel important and appreciated like Debbie’s customers.

If you have a chance to swing by Sherman, Fashion Reflections should be on your list. Chances are you will come away with something cool and count Debbie as a new soul sister.


4 Responses

Lisa Henderson
Lisa Henderson

April 07, 2019

I met Debbie a few weeks ago at Fashion Reflections. She’s a beautiful soul who goes the extra mile to support her customer and to make that customer feel special! Her shop is beautiful and her little mom is precious! I plan to do more business with Debbie in the future!

Shannon  Robbins
Shannon Robbins

April 07, 2019

Debbie is one of the sweetest ladies. I don’t know how she does it… but she always know what you need to make your wardrobe complete. Customer service above and beyond .😍😍😍

Colette Stresak
Colette Stresak

April 07, 2019

Debbie is the best! So glad you’ve chosen to spotlight her! She always goes above and beyond

Pat Neveux
Pat Neveux

April 07, 2019

Debbie is my go to gal. She knows what I like and what will fit me. We have never met face to face, but, I count her as a friend.

Leave a comment

Comments will be approved before showing up.