NEXT UP… NU RODEO!

New year, new collection… Nu Rodeo! That’s right, we’re just days away from dropping the first collection of 2026, and we’re beyond excited to debut a line that’s elevated and timeless and a little unlike anything we’ve ever done.

This year’s rodeo season collection boasts East Coast influence and a strong equestrian aesthetic. It balances beautiful browns, from saddle to chicory, with soft chambray blues. The silhouettes embody class and femininity, with elegant lines, fitted waists, and full skirts. It introduces a timeless glen plaid with a touch of Western twang, a signature print inspired by an old piece of artwork from Nana’s living room, and a stunning new riding-meets-cowboy boot that’s going to change the game.

Join us on Facebook Thursday, January 15th at 7 p.m. CST for a live stream of the Nu Rodeo collection debut, coming to you directly from the Hotel Drover event as the McMullen sisters present it runway-style to a sold-out audience. RSVP to the Facebook event to be entered in drawings for some giveaway goodies, and make sure you tune in, because you must be (virtually) present to win!