ANNOUNCING: NU RODEO AT THE DROVER

Mark your calendars and make your travel plans to join us for another exclusive, in-person live launch at Hotel Drover on January 15th! (What better way to kick off rodeo season?! The FWSSR opens the following day – just one more reason to make your way to Cowtown and come see us!)

“I can’t tell you how excited we are to do this again,” Cheryl said, beaming. “After the December we had – between NFR and holidays and all 400 birthdays in our family – we really weren’t sure we were going to be able to make it happen, but the more we talked among ourselves and our team, we ultimately decided it was just downright worth it. It was such an awesome experience last time, for us and for the audience, and this collection really feels like the right fit.”

If you’re new to DDR or just might’ve missed the last time we did it, we’re talking about an event similar to what we did for Cowgirl Rising LIVE! last year. The evening commences with a little cocktail welcome, followed by a runway-style presentation of the new collection, and concludes with an intimate (and delicious) dinner and drinks with your fellow attendees, the McMullen sisters, and some members of the DDR team. Oh, and you know it’s not a DDR event without a sweet swag bag – complete with gift card!

“A couple things will be different this go round,” shared Leeann Wenske. “First of all, let’s all cross our fingers that we don’t lose power this time! And second, we didn’t work with a collaborating artist on this collection, so there likely won’t be a conventional Q&A portion of the evening like we had with Donna Howell Sickles for Cowgirl Rising. Who knows, maybe we can get the sisters up there – or Mitchell, he loves the mic! We’ll see what kind of magic we can make happen. Either way, it’s going to be a great time!”

The collection we’ll be debuting is called Nu Rodeo, an elevated and timeless collection with East Coast influence and an equestrian aesthetic. It’s exquisite, unique, and a little outside the box for us, so it’s definitely a collection you’ll want to be front-and-center for!

The event takes place Thursday, January 15th, from 5-9 p.m., in Fort Worth at the illustrious Hotel Drover. Tickets are limited and expected to sell out (again), so we suggest you don’t dilly-dally about snagging a seat!