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SHOP THE TRANSITION 2026 COLLECTION: ROUGHNECK RODEO

  • SHOP THE TRANSITION 2026 COLLECTION: ROUGHNECK RODEO

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    • Home  / Double Talk
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    July 21, 2026 1 min read

    What a debut!

    The Roughneck Rodeo collection is full of grit and glamour and undeniable mid-century charm, and the McMullen sisters presented it beautifully (per usual) during the live launch last night. Cheryl shared her sources of inspiration and how the color palette came to be/works together, the models were striking showing off the various looks, and of course, Audrey and Hedy peppered in with commentary and comedy and styling suggestions. All in all, a stellar production for a stunning collection!

    If you didn’t get a chance to watch it in real time (or just want to see it again/show it to someone), we’ve got the video for ya!

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