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October 02, 2022 1 min read 1 Comment

Fort Worth is an integral and influential part of the landscape of not only the geography and history of Texas, but the entire western lifestyle.

Once a critical stop on the Chisholm Trail – the last stop for supplies on the way up to the cattle sale, and the first town to welcome you with their wares when you came back cash-heavy – Fort Worth has since cemented itself as a major metropolis while maintaining a vibe that feels authentic, old school, and ‘true Texan’. Even as the population approaches the one-million mark, you can still see a twice-daily cattle drive of longhorn steers through the Fort Worth Stockyards. It’s established a foothold as a destination town all its own, kind of a “rodeo meets Rodeo Drive” blend of live music and luxury, honkytonks and high-end shopping.

In so many ways, Fort Worth mirrors how we view ourselves as a brand. And who knows, maybe it’s just in our DNA; maybe it was a long-foretold fate that we’d be putting down roots right where Walker Riddle once roamed. Here’s hoping Cowtown is as kind to us as it once was to him!

1 Response

Lucinda Jones Hollier
Lucinda Jones Hollier

October 10, 2022

I’ve been an avid Double D fan since purchasing my first “scout” jacket in the mid 90’s. I’ve made the “pilgrimage” to Yoakum many times, and much to my husband’s chagrin, have two walk-in closets filled with your jackets, tops, skirts, etc. Now a dresser is filling with scarves and socks!

Since I live in Ovilla, near Waxahachie, I am thrilled you’re opening a flagship store in Fort Worth, a much shorter journey to a few hours of shopping in Double D paradise. I can hardly contain my excitement anticipating your grand opening. Now all I need to do is find a great spot for my husband to languish while I immerse myself in everything Double D Ranch!

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