HERD’EM UP TO COWTOWN

Fort Worth is an integral and influential part of the landscape of not only the geography and history of Texas, but the entire western lifestyle.

Once a critical stop on the Chisholm Trail – the last stop for supplies on the way up to the cattle sale, and the first town to welcome you with their wares when you came back cash-heavy – Fort Worth has since cemented itself as a major metropolis while maintaining a vibe that feels authentic, old school, and ‘true Texan’. Even as the population approaches the one-million mark, you can still see a twice-daily cattle drive of longhorn steers through the Fort Worth Stockyards. It’s established a foothold as a destination town all its own, kind of a “rodeo meets Rodeo Drive” blend of live music and luxury, honkytonks and high-end shopping.

In so many ways, Fort Worth mirrors how we view ourselves as a brand. And who knows, maybe it’s just in our DNA; maybe it was a long-foretold fate that we’d be putting down roots right where Walker Riddle once roamed. Here’s hoping Cowtown is as kind to us as it once was to him!