HAY BABIES’ DARK HORSES

It’s been a while since we’ve declared our “dark horses” for a collection, but it’s always an interesting and entertaining take, and it’s a unique opportunity to view the looks through a different lens – particularly that of the designer.

“That’s the most fun thing about fashion, I think,” Cheryl said. “It’s a study in human nature as much as it is anything else. It is truly fascinating how the way events occurring in society can influence what we reach for in our closets. And, as much as there are trend reports and things we can study to predict what will work in any given season, at the end of the day, it’s all a gamble. It’s all a guess. As a designer, it’s a wild feeling – and nerve-racking, to be totally honest – to put something out there and then watch how the world receives it. Some things are gun-jumpers and some are dark horses.”

Gun-jumpers, in this context, are those kinds of pieces that are sold before we can get them shelved. A lot of times, these are the signature biker jackets or statement pieces – particularly those that leak early in Cowboys & Indians or Cowgirl Magazine ads.

Dark horses, on the other hand, are those pieces that start to take their stronghold and really gain momentum a little later in the launch. Historically, these garments are the ones that become staples as folks tend to realize how well they work in their wardrobe with the collections that launched before and after. These also tend to become the “non-buyer’s remorse” pieces, ones that people are always on the hunt for after the collection has come down from the site.

So, take our word for it, and save yourself the stress of searching the buy/sell groups down the road – this is the inside scoop on Cheryl’s Hay Babies dark horses!