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Clearing the Air: A Message from the McMullens
Some of you are aware of the latest tribulation we’ve been facing as a family and a company, and some of you may be blissfully unaware. Some of you got caught in the crossfire, and some of you have graciously reached out to us or posted positive messages of support. As always, in times of trial or triumph, our Wolf Pack has showed up with understanding and encouragement. We appreciate you having our back, and we want you to know we have yours.
We’re not out to change the minds of the willfully ignorant -- those who choose outrage over inquiry, and aren’t interested in learning about who we are, what we stand for, and our relationship with various cultures -- but we do believe the best defense we can provide our Wolf Pack is information and education. So, we want to candidly address the recent happenings and be very transparent about the reality behind the misconceptions.
What happened:
A couple weeks ago, one of our social media posts started garnering some negative attention. The Black Hills Top and the Black Hills Skirt – that beautiful orange velvet outfit – struck a chord with some Native Americans as an attempt by us to appropriate ancient ceremonial regalia. A few online activists took to sharing the post with outrage in some Native American social media groups as a call to action which sparked some mob mentality – most of which was uninformed and irrelevant to the original upset at that point. And some of it got downright nasty and personal, as some of you experienced, as these cyber warriors said some very vile things directly to y’all or aimed at y’all. So that’s when we had to draw the line – we will burden the criticism, but we will not stand for an attack on our customers.
How we handled it (in the moment):
We disabled commenting on the post, and eventually removed it altogether. We left open the channels for them to contact us directly, so they were still able to voice their concerns, without subjecting anyone else to the wrath.
What we’re doing about it, short term:
We are taking precautions to be careful and cognizant with all of our posts – what images we are sharing and what verbiage we are using. We are also monitoring pretty diligently so that we can catch any attacks early.
What we’re doing about it, big picture:
First and foremost, we have published our Cultural Impact Statement to our website. It is very transparent, which we’ve always wanted to be – and it addresses everything from our attitude and admiration toward the culture, our collaborations with Native American artisans and the platform we provide for them, how we aim to educate, and the ways in which we are contributing to the advancement of Native Americans – especially artists – via scholarships and internship opportunities. Additionally, it addresses the development of our Cultural Council, which is a collection of people from different walks of life, with whom we will convene semi-annually to have frank but friendly discussions about how we are being received in their respective communities, which will allow us to review and reevaluate and continue to grow as people and a brand.
Bottom line:
We want to be on the right side of this. We want to do what’s right, and we want to celebrate and educate. We are committed to learning and growing, and dedicated to becoming a PART of the conversation, rather than the victim of it. And while we’re on the topic of conversation, we want to arm you with information if, God forbid, you find yourself in confrontation. So, we’ve compiled some of our most frequently asked questions, and our answers to them.
FREQUENTLY ASKED QUESTIONS
Does Double D Ranch even work with Native American artists? Yes. Of course we do. We always have, we’ve just never felt the need to tout it. We have recently created a page on our website that lists all of the artisans with whom we’ve collaborated – some Native American, some not. And we are committed to doing a better job of making all of our collaborations public and educating our customers about the artists via our Double Talk blog.
Do y’all give credit to the artists who create the jewelry pieces y’all sell?
We try to research and attribute makers if we can. We consult Native American authorities on the subject and use our huge reference library to help identify and document. If something is not identified, it is because we cannot be certain about its maker. All contemporary jewelry is marked with the maker. This information is always found in the description of the piece.
Do y’all acknowledge the different people and cultures who inspire your designs? Constantly. In our catalogs, in our blog posts, on our social media – we pretty much can’t STOP talking about where we draw inspiration.
“DDR turned off comments on their social media accounts to prevent people from speaking out.” Incorrect. We disabled comments because they were getting vulgar, vile, and downright threatening, and above all, we disabled them to protect Y’ALL. All of our channels to contact us directly are still open and constantly monitored. We always respond and we are happy to have a two-way conversation to address legitimate concerns when they are voiced. We do not dignify baseless name-calling or threats, and we believe that kind of behavior and speech has no right to exist on our public forums.
Do any of the proceeds from Double D Ranch go to indigenous peoples and causes? Yes. Again, giving back is something we’ve always done, but we never felt the need to talk about. We were raised to do good deeds because we felt it in our hearts, not for glory and praise, so that’s always something we’ve kind of kept close to the vest. Moving forward, as counterintuitive as it feels and as uncomfortable as it makes us, we will be more vocal and public about our contributions.
Additionally, we invite all of you to read our Cultural Impact Statement to give you a more thorough understanding of where we stand and what we’re doing on the subject.
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Barbara Bayer
October 15, 2026
Just read this today and was heartbroken that you-all had to go through that. People should that the Double D family is one of the most respected in Texas and probably world-wide. I am proud to wear Double D clothes and consider them heirloom pieces to be passed down to my stunning UT graduate granddaughter, Taylor Demel, with the most beautiful blue eyes and red long-hair. She will look like perfection wearing Double D clothes—she was made for them, and I know they will mean as much to her as it does to me. Actually, after writing this, I will give her my blue jean jacket with fringe that Double D made when they started out. What a spectacular gift to her! I’ll have to send you-all a picture of her wearing it.