As the saying goes, a rose by any other name would smell as sweet, but when it comes to DDR designs, the kooky, quirky names are half the fun!
“I try to be sure and shout out our amazing design team every chance I get,” said Cheryl. “But I’m not sure I’ve ever really publicly praised them for one of the most fun – but surprisingly challenging – parts of this whole gig, which is naming things.”
Of course, like all aspects of the design process (and truly, everything we do), it’s a collaborative effort. Sometimes Cheryl has an idea of what she’d like to name a garment before it’s even fully fleshed out. Sometimes it’s named after whatever is printed or embroidered on it. Sometimes seeing it sketched out just triggers a lightbulb moment of what it should be called.
“Sometimes the naming is obvious, right?” explained Cheryl. “Like, the To the West and Beyond Jacket, it’s right there on the back. Or The Cow Jumped Over the Moon Vest, not a lot of guessing as to why it’s named that – it’s a vest with embroidery of a cow jumping over the moon.”
May 11, 2023
I find this so exilirating!!! And FUN!!!💞