WELCOME TO BAKERSFIELD!

“While ‘Bakersfield Sound’, fairly or unfairly, has come
to refer to the sonic qualities of a subgenre of music,
I generally use the term to refer to an era.
It was, first and foremost, a time and a place.”

— Scott B. Bomar, The Bakersfield Sound

“While ‘Bakersfield Sound’, fairly or unfairly, has come to refer to the sonic qualities of a subgenre of music, I generally use the term to refer to an era. It was, first and foremost, a time and a place.”

— Scott B. Bomar, The Bakersfield Sound

Bakersfield, California was the last place you would expect to be the epicenter of a musical movement. Or a fashion one. It wasn’t Nashville, and it wasn’t Hollywood. Yet, somehow it became a magnet and a launching pad for some of the most notable artists of the era, and it became its own thing entirely. “Bakersfield Sound” became a universally understood term, and its reverberations left an indelible impression on an entire generation.

“I have very fond memories of my sisters and me sitting on the couch at our grandparents’ s house, watching and singing along to The Porter Wagoner Show,” said Cheryl McMullen, designer for Double D Ranch. “We were mesmerized, stars in our eyes. Dolly Parton, Porter Wagoner, Buck Owens in their wild outfits and Nudie Cohn suits — That was ‘Hollywood’ to us; that was fame, that was glamour. And it was fun. When I started to design the collection, that feeling, that light-hearted happiness, that’s what I wanted the Bakersfield collection to convey.”

And that’s what Bakersfield is. Sure, you’ll see identifiable influences from specific stars — Dolly Parton pinks, Porter Wagoner jackets, Nudie Cohn suits — but this collection isn’t an homage to any one person, or even Bakersfield as a place. It’s a sentiment. It’s an era. It’s a sound. And it’s transcendent. It puts you back in that time and place.

The colors are bright. The silhouettes are daring. The accents are dazzling. Bakersfield is a feel-good collection. It’s that outfit you reach for when you’re feeling your best, and the one you rely on to snap you out of it when you’re feeling your worst.

Look good. Feel good. Hang a little happy in your closet.

Hang a little happy in your closet.