WE’RE DIALING UP THE FUN IN FT. WORTH!

Guess what, gals? We’ve got your number! We’re “ringing” in the Atomic Ranch collection with the coolest, kitschiest little concept.

Remember when we launched Rhinestone Suits & Cowboy Boots, and your purchase of $500 or more from the collection earned you a cool little retro motel keychain? Well, it’s a lot like that, but with a darling dial-up spin to it!

“Well, Rhinestone Suits was pretty easy because we actually designed some pieces with those old school motel keys,” Cheryl explained. “From the get-go, we wanted to find a reason to make some custom DDR ones. But you know how bean counters are, they won’t let us make something for nothing! So we incorporated them in our activation event, where they could get a commemorative key and try it in a suitcase and win – or not win – whatever was inside. We honestly never dreamed it would be so much fun – for y’all, for us, for the ladies at the Fort Worth store! Well then, the bar was set. Shoutout to Leeann [Wenske] for finding something so cute and clever to match that hype for Atomic!”

So the fun is back in full force at the Fort Worth store! We found the coolest programmable retro phone that is absolutely on-brand for the era of Atomic Ranch, and we were able to load it with pre-recorded messages from the McMullen sisters. From now through August 31st, whenever you purchase $500 or more of Atomic Ranch apparel, you’ll get to choose a commemorative pin that’ll be cleverly displayed on a denim jacket. Each pin will have a number on the back that you’ll then dial on the phone and be met with a message from a McMullen gal letting you know if/what you won – anything from a cute conversational ring to a cap, scarf, or sock of your choosing, or even a $200 gift card! To add to the fun and keep the mystery alive, the messages are completely randomized, so that, for instance, not every 9 will be a loser or every 3 will be a winner.

Y’all come get gussied up in new Atomic Ranch gear and give it a go! May the odds be ever in your favor.