Style Maker Sneak Peek: Jena Knowles

When we were shooting the Giant collection this summer, we decided to try a little something extra: We invited a handful of “style makers” down to Texas to get to know them, introduce them to the collection, and have a little fun getting their take on the collection and their favorite pieces. Soon, we will be releasing a mini-catalog that features these five ladies, the looks they loved from Giant, and some behind-the-scenes moments from the shoot. In the meantime, we will be providing teaser intros to these lovely ladies in Double Dose.

Jena Knowles

Why you may know her:

You’ve probably seen her on Instagram – she has an impressive 38.2K followers! Or perhaps you recognize her as half of the Knowles power couple, alongside her professional rodeo cowboy husband, Trevor Knowles.

Why you’re going to love her:

She’s as cute as a button, with a heart of gold and a personality to match! Jena is the Director of Public Relations for the local hospital in Prairie City, Oregon and its accompanying non-profit by profession, which is admirable in and of itself, but she is so much more than that. Raised in the rodeo lifestyle and a fourth-generation rancher, she can ride and rope and wrangle cattle with the best of them – and she does, especially when Trevor has to travel (though, she goes with him when she can).

She has a hilarious relationship with her animals, from her little family of dogs – Bonnie (the aunt), and Oliver and “Moosey Boy” (brothers), of whom “Moose is obviously the favorite.” – to her stubborn but sweet mini horses, Dusty and Shydy (who she did not name, for the record).

“You can’t ride [the mini horses], they’re like extra-large dogs,” Jena said. “But I just recently took one to a local nursing home, and that was awesome. Especially for the people who grew up on a ranch or came from a ranching background, I think just having that horse smell is wonderful and comforting for them.”

And of course, her cattle, whom she gives arbitrary names and comical human backstories, in periodic posts she tags as #CowBios. (We highly encourage you to peruse them if you’re in need of a giggle!)

“It got started just because every time Trevor and I are moving cattle, I’ll see a cow and think of this whole story for them. I’ve done it for years like I’ll tell Trevor, but I’d never told anyone else. But then I decided ‘I’m going to share my weirdness with the world.’ And I posted one, and it kind of went nuts, with people responding that they do the same thing and them thinking it was funny, so I just kept doing it. I’d like to do one every week, but that just doesn’t happen, so I try to do one every month and keep everybody entertained.”

You can learn more about this benevolent beauty in our Style Makers catalog, but in the meantime, you can check out her Instagram @jena.knowles.

SHOP JENA'S LOOK