A statement jacket does just that – it makes a statement. It’s one that makes people take notice. It catches their eye, turns their head, makes an impression. A stranger might even comment, compliment, or ask you where you got it. Do not misunderstand us; a statement jacket is a very good thing. Our brand was essentially built on them – DDR’s style story started with a single blanket coat that captured people’s attention – and we truly believe they’re a game-changing weapon in the arsenal of your wardrobe. But if a statement jacket is a weapon, a signature jacket is a superpower.
A signature jacket is yours in a way that it is no one else’s. Not in the sense that you’re the only person who owns it, but in the sense you own it like no one else does. You almost identify with it, and people associate it with you. Your signature jacket is the one you could leave at a party – or somewhere like church, even – and it would make its way back to you because everyone knows it’s yours.
Here’s the thing, though: you can’t force it. It’s kind of like a nickname; it has to happen organically. And it will. Sometimes, you find your signature piece; sometimes, it finds you.
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