Well, not really, but it sure looked believable, didn’t it? Our beloved fab photographer Mitchell Franz shares some of the tricks – and tribulations – for creating an interstellar shoot on Earth.
“We really commit to a collection’s concepts,” Mitchell explained. “Editorially, we want to immerse our audience in the era, the environment – or in this case, the atmosphere – of Cheryl’s creative concept. She really lives in that world while she creates and designs, she surrounds herself in sights and sounds of it, movies in the genre, songs, images. So, when it comes time to photograph it for the catalog, she has a pretty clear vision of how she wants the style story to unfold. And then it’s up to us to execute it, which means everything from scouting locations to pulling out all the smoke and mirrors to make sure the audience gets in that world, too.”