If we’ve said it once, we’ve said it a hundred times (no, literally a hundred– did you see the live launch?!), but #shine is THE style trend of the summer. And Throwback to the Future is bringing it to life in every way imaginable.
“The key to a trend is that you have to make it work for you,” Cheryl said. “We have to believe we’ve interpreted it in a way that’s authentic to DDR or else we don’t adopt that trend – not every trend is for everyone – but one of our unofficial mottos has always been ‘if you can’t see it from across the street, it’s not worth wearing’, so #shine was a no-brainer for us. I’m most proud of how our design team incorporated the whole spectrum of #shine, from subtle to show-stopping.”