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March 08, 2024 1 min read

Inspired by a sense of adventure, we’ve put a southwestern and super-chic spin on safari style. Crafted in the classic khaki hues and adhering to the utilitarian aesthetic, the Valley Trading pieces elevate the uniform of exploration beyond your crude cottons with a supple suede embellished with statement studding and exquisite embroidery.

“Even more so than a ‘safari’, the look goes along the archaeology trek route,” explains Claire Johanson, one of DDR’s talented designers. “It visually alludes to the mythos of searching for arrowheads, fossils, turquoise, etc. That's where our mindset was when designing that group. Love the use of ‘utilitarian aesthetic’ - everything about this group is about utility. We're seeing it everywhere; if you go to Target, they're selling cargo pants with pockets. We're offering an elevated, luxe version of what is hot right now.”

And, as we all know by now, the DDR difference is found in the details. In this case, is that sleek flat-head studding and statement embroidery.

“The embroidery is calling back to the old trading posts,” Claire said. “Trading your finds that you scoured for in the dirt.”

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