Y’all remember paper dolls? We might be showing our age here, but they were a beloved pastime in the McMullen house. Of course, our true love was Barbies, but paper dolls were cheaper, easier to come by, and much more packable travel companions – plus, creating a whole new outfit for them didn’t require a sewing machine. Anyway, we still play ‘paper dolls’ at the office (albeit a more high-tech version), particularly in the Design Department – shoutout to those movers and shakers and style-makers!
“This is always a helpful activity for us – on top of being fun, like can we even call this work?” Cheryl laughed. “Because the thing about styling a collection for the catalog is that it’s editorial, which usually falls somewhere between runway and the real world in terms of practicality. For instance, it photographs and displays beautifully on Lozzie, but a majority of our customers are not going to rock the Neigh Neigh Vest over just a bandeau top – I mean, I’m certainly not. So playing ‘paper dolls’ is our way of giving these pieces an ‘everyday’ application; you can take these whole looks right off the hanger and head out the door. It’s important, from a design perspective, to be able to picture these pieces walking down the street.”
Here are some of the super-cute summer styles – and real-world-wearable looks – we put together for the Hay Babies collection.
Carina Spies
July 23, 2023
So absolutely love love love this!!💞