We’d venture to guess the average person doesn’t spend a great deal of time contemplating color theory. But in our business – it’s essential. Anyone can look at this outfit, or just this serape even, and declare, “Those colors look beautiful together!” Well, it doesn’t happen by accident and it isn’t magic; it’s science. Way back in 1666, Isaac Newton invented the color wheel, and for centuries, artists and designers have used it to coordinate complementary colors, which you can determine by choosing a color on the wheel and locating its direct opposite. In this case, it’s the turquoise and orange that grab your eye and make the pattern pop.