IT’S CUSTOMIZIN’ TIME

Y'all know we always have great surprises lined up for rodeo season and we're super excited to be welcoming traditional chain stitch embroiderer, Robin Smith, into the Ft Worth store this weekend. He'll be setting up shop with his vintage machines to offer the Wolf Pack custom embroidery!

Wanna get in on it? Here's how:

• First step is you have to purchase our exclusive DDR denim tote bag, but you're in luck 'cause you can pick it up at our Fort Worth flagship when you head in. It's a real roomy size so you can use it as an everyday bag or for travel, and it comes with tan leather handles that give it a timeless look.

• Once you've secured the tote, you're gonna wanna head over to Robin's station in-store and pick out your custom embroidery for your bag. Maybe you want him to write your family name, pet name or even your business' name. He can do it all. Once you've chosen your name will appear in gorgeous Pecos yellow thread, which really pops against the denim blue of the bag.

• You could leave things there, but we say add a bit more oomph to your tote with a DDR cowgirl patch. We've launched a small new range of patches alongside the Pecos collection, so you can choose from a whole bunch of Western motifs like cowboy hats, spurs, longhorns, boots - you name it, we've probably got it.

• For a small fee Robin will add any patches you wanna purchase to your tote, and he can do additional embroidery if there's more you need your bag to say. In no time at all you'll be leaving the store with a custom DDR tote that's completely one of a kind. You can't say we don't spoil ya!

We're real excited for this one ladies. See you there Saturday?