FUN IN FT. WORTH: NU RODEO AT THE DROVER

Wow! What a night. Y’all truly make everything we do so dang much fun! Thursday evening, we hosted another in-person line launch at Hotel Drover to debut the exceptional Nu Rodeo collection, and it absolutely exceeded our expectations!

“You know, ‘gorgeous’ is the word that comes to mind,” said Audrey. “The clothes are gorgeous, the setup was gorgeous, and the attendees were gorgeous! It was a beautiful night. And so rewarding, on our end, especially when it’s a collection like this – Nu Rodeo is so unique and something different for us, this was one we really wanted to introduce in person. Fortunately, we’ve got the best group of guys and gals in the world, and they got all rigged up and packed the house!”

Y’all absolutely did! (A little bit of insider info: we actually sold out the first batch of tickets so quickly that we reconfigured the room to accommodate more seats and added a second batch of tickets – which also sold out.)

“That was the most fashionable room in all of Fort Worth last night, I can promise you that!” Leeann said. “A sea of cowboy hats and Double D apparel and amazing jewelry – everyone looked amazing. Such a great crowd. It makes all the effort more than worth it!”

The evening began with check-in and a casual cocktail hour at the Hotel Drover, followed be a seated three-course dinner of fresh farm stand salad, 7oz center-cut filet, and sticky toffee cake dessert. Then came the main event: a runway-style presentation of Nu Rodeo, the first collection of 2026 that is an elevated equestrian aesthetic that blends East Coast elegance with Western grit. As usual, the outfits were introduced by the McMullen sisters, with Cheryl sharing the inspiration behind each garment and Hedy peppering in commentary with perfect comedic timing.

Afterward, everyone migrated back to the Stockyards store for some after-hour shopping and a nightcap of coffee served up by our graphic-design-genius-turned-late-night-barista, Macy Belton.

“The whole thing was a huge success,” shared Audrey. “From start to finish. The crowd was engaged, the collection landed well, and we didn’t lose power this time, so that was a major plus! At the end of the night, our whole team was abuzz – now, whether that was endorphins or espresso… hard to say.”