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  • June 05, 2025 1 min read

    Wear what you like and you’ll like what you wear.
    Closeup shot of Be Bold, Be Daring Tee with Turquoise Belt & Cuff Jewelry

    We’ve always been on the side of pushing the envelope a little when it comes to building a look. It’s not even so much about breaking the so-called rules (ladies, wear white whenever you want, who cares), it’s about pushing your own comfort zone, too.

    “I think it’d be accurate to say that ‘daring’ is the undercurrent of this entire collection, don’t you?” Cheryl said. “I mean, we did cheetah in kelly green – in leather and in silk! We brought our spin to the traditional Nudie suit silhouette, but then we also took a risk in a very modern cropped cotton version. We played with one of the widest palettes we’ve ever used in a single collection. I think even at the drawing board, we envisioned it being embraced with a sense of bravery that we love to see in a woman’s wardrobe.”

    Be Bold Be Daring Tee Editorial Shot, with Sonora Shorts, Long Tall Sally Boots, and Giddy Up Cap

    Rock a new color with the confidence of the queen. Pair a casual cotton tee with showstopping leather fringe shorts just because it feels good. Wear all the turquoise you can carry because you like the jangle of a bangle. Daring is what makes the difference between ordinary and unforgettable. (And no, you’re not “too” ANYTHING to pull it off.)

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