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Boot, The Western Motel

CHECK IN AND CHECK THESE BAD BOYS OUT! Talk about style that tells a story! These show-stopping kicks are a whole Western Motel motif, set under a blinged out starry sky against a black leather background. And the details don’t...

Dress, Route 66

RETRO WESTERN MEETS MODERN ELEGANCE. Go ahead and get it in every color because this is one of those once-in-a-lifetime finds that you will keep in your regular rotation for years (if not life)! It’s classic, timeless, and seasonless. The...

Space Cowboy Jacket

  One of our favorites, this is also one of our collectible biker jackets. A perennial favorite, it’s really a tangible embodiment of “Space Cowboy;” a classic cut in bold black featuring embroidery elements from both the ground and the...

Pant, Bandit F-24

These pants will have you feeling – and looking – your absolute best! A unique fabric of sheep napa blended with mostly cotton and a touch of lycra gives these pants a little bit of give, so even those of...

Jacket, Sonora-F-24

FALLIN IN LOVE WITH FRINGE Fringe is one of those fashion trends that's been around forever, and we ain't complainin'! It's an easy way to bring some Southwestern sass to your everyday style, and it's always flattering. Just reach for...

Jacket, Zamm!, 3392

SHA-ZAMM! This limited-edition biker will have you absolutely starstruck! The bold black-and-white is trimmed in racy red leather and embellished with applique of stars and striking gold lightning bolts. It’s finished with some serious studding for a look that’s all...

Top, Denver Poncho

THAT’S ONE BUCKIN’ BEAUTIFUL PONCHO! Ponchos are one of our favorite “finishing touches” for an outfit — it can effortlessly elevate even a tee and jeans. This silk statement piece is serving up strong Western vibes with an illustration of a...

Dress, Oil Camp

INSPIRED BY A HAT BOX, IMAGINED INTO A STATEMENT SUNDRESS. It’s wild that something so simple could spark something so stunning, but it was the outside of a vintage cowboy hat box that fueled this fabulous custom print. The ginger...

Boot, Star Spangles

SLIP ON A LITTLE STAR POWER!   We love a little shortie boot with a little spark. These beauties – available in three colorways – are embellished with star inlay down the shaft, accented by barbed wire-style stitching. They’re finished...

Jacket, Abilene

  A BEAUTIFUL, BOLD COWGIRL CLASSIC! This statement biker shows up strong in brown and black, a classic combo of neutrals, trimmed with a contrasting cool white cording and fringe that complements the back panel boasting a vintage B&W photo...

Midnight Cowboy Jacket

  The signature biker jacket from the Midnight Cowboy collection, this collector’s item incorporates all the things we love about Midnight Cowboy. From bold color combinations to pony hide to statement stitching and studding, we are absolutely in love with...

Sonora Collar

OH, YES WE DID! Just when you thought we’d run out of ways to work a little full-length fringe into your Western wardrobe, we styled the Sonora into a collar. It’s that same signature style that you love with a...

Jacket, Bareback Rodeo

ADD A TOUCH OF ELEGANCE AND A BIT OF SPUNK TO A CLASSIC! Every cowgirl knows the value of a good jean jacket – and bonus points if it stands out a little! This stonewashed denim beauty has a classic...

Jacket, Bandit Blazer

SHARP MEETS CHIC. Go ahead and clear space in your closet because you’re going to want this in every color. Elegant and elevated, this luxe sheepskin blazer is serving strong corporate cowgirl vibes in timeless style with an exaggerated silhouette,...

Skirt, Rita Ruffle

  GET READY TO RUFFLE SOME FEATHERS! Sashay your way from brunch to the boardroom in this high-end head-turner. The long lovely skirt is reminiscent of a classic broomskirt but given a chic and sultry spin with dozens of short...

Top, Mud Pump Sweater

THE SWEATER THAT SETS THE SCENE. This little beauty is the perfect blend of retro influence with modern style, inspired by the original hat box that sparked inspiration for the Roughneck Rodeo collection. The colors are warm and earthy –...

Vest, Sonora-F-24

A FOREVER FAVORITE. This sheepskin statement-maker has proven it has staying power, over and over again. The straight-line silhouette features double concho buttons at the neck and tonal leather lacing details, but it’s the bold hues and full-length fringe that...

Skirt, Oil Camp

INSPIRED BY A HAT BOX, IMAGINED INTO A STATEMENT SKIRT. It’s wild that something so simple could spark something so stunning, but it was the outside of a vintage cowboy hat box that fueled this fabulous custom print. The ginger...

Rainbird Jacket

Make it rain! This season’s collector biker jacket is a strong black sheepskin warmed up with caramel-toned stitching and fringe, but the real eye-catcher is the prominence of the traditional Native American rainbirds in studded metallic leather with just a...

Pant, Sonora Shorts

  SASSY IN SONORA SHORTS Inspired by our forever favorite Sonora jackets this sheepskin statement-maker is turning heads in a new way this spring! The full-of-life fringe detailing down the sides allows for all of the luxe looks as you...

Poncho, Headed West

SHOW UP SLEEK & CHIC. We absolutely changed the poncho game when we shifted to this silhouette and started making them in 100% silk – we cannot keep them stocked! It’s such an effortless way to add a little eye-catching...

Tee, Seen in Texas

 A STATEMENT-MAKING TEE CAN TOTALLY TRANSFORM YOUR EVERYDAY OUTFIT. There’s nothing better than being able to combine casual and chic. This charming buttery yellow striped tee brings strong Western flair with an artful image of an oil field scene with...

Top, Sun & Dust, 4178

IT’S SERVING WESTERN, BUT IN SUPPLE SILK. This beautiful pearl snap is a classic cowgirl dream. The irresistible silk is adorned with a 360-degree depiction of a classic cattle drive, and it’s finished with askew square pearl snaps for that...

Dress, Cowboy Nod, F24

  LUXE IN LEATHER This beautifully designed leather dress is a classic staple from here out. Its timeless silhouette is one that does us gals all the right favors in all the right places. The classic Concho buttons with a...

Dress, Greasewood

YOUR MOST VERSATILE VELVET. Hear us out – we love this as a sweetheart anytime-of-year dress, but what about rocking it as a tunic, too? The silhouette is well suited for it, whether you’re thinking over fun tights or (as...

Dress, Lease Lady

CLASSIC GINGHAM, STATEMENT SIZE, VINTAGE APPEAL. This black and “butter” gingham sleeveless dress blends vintage charm with modern detail. The flattering retro silhouette features the fitted waist and full skirt look we’re loving right now. And of course, this is...

Top, Oil Camp Poncho

REVOLUTIONIZING THE WAY YOU WEAR PONCHOS. A statement silk poncho has been a staple of our style story for years, and in Roughneck Rodeo, we’re changing the game. We stuck to the flowy fit that defines a poncho, but this...

Skirt, Lease Lady

FEMININE CHARM WITH A BIT OF GRIT. This black and “butter” gingham skirt blends vintage charm with modern detail. The flattering retro silhouette features the fitted waist and full skirt look we’re loving right now, and of course, this is...

Boot, The Cattleman

  Here is your ultimate multi-tasker for work or play – this mid-calf boot adds a western edge to your wardrobe, ups your boho dressing game, and adds a bit of bling to your step with it's engraved silver heel cap. The...

Boot, Rodeo Sweetheart

HELLO, SWEETHEARTS! These darling little shorties are stealin’ hearts and turnin’ heads! Available in two colorways, these boots are a master class in contrast and complements, boasting a trio of hearts down the shaft matching the color-blocked heel and toebox...

Jacket, Chaparral

PRETTY IN PINK!Add a little bubblegum beauty to your biker collection with this statement jacket from the Summer 2025 collection. The luscious pale pink leather is embellished with an intricately embroidered roadrunner in complementary colors of warm earth tones and...

Rhinestoned Cowboy Jacket

  Sparkle, shimmer, and steal the spotlight! This beautiful black leather biker jacket is truly a sight to behold – embellished with an abundance of dome and pyramid studs, dripping in long strands of dazzling rhinestone fringe, and featuring “cowboy”...

Tee, Oil Camp

WESTERN KITSCH AND CASUAL CHARM. A quality tee with a little personality can really add a lot to your everyday outfit. This cute, cropped tee has a chic boxy silhouette with a slightly dropped shoulder which makes for a flattering,...

American Assemblage Jacket

BACK AND BETTER THAN EVER! Black meets bright, beautiful meets bad*ss. This bold biker originally debuted with the Giant: Wildcatter Collection in fall of 2019, and it almost immediately cemented it’s spot as one of the most beloved bikers in...

Jacket, Texas Timexes

BUTTER YELLOW IS ABOUT TO BE YOUR POWER COLOR. We’re here to redefine the power suit (so we love this paired with the matching pant), but even if you wear this jacket on its own, it has a look-at-me vibe...

Jacket, Dobie

Rock a retro-rodeo vibe in this gorgeous goat suede jacket!  The charming Copper Canyon hue is a beautiful rich, earthy neutral embellished with ivory embroidery and contrast stitching. It’s finished with custom DDR concho buttons and trimmed in tonal fringe...

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