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  • September 11, 2025 1 min read

    There’s no real roadmap to the Western way of life, but we sure had some fun with the concept of what bits and baubles it takes to create a cowboy.

    “Tees are where we have a little fun in design,” Cheryl said. “All of design is fun, but graphic tees get to be a little more playful than anything else, have a little bit of a personality, or tell a story. We designed this long before the ChatGPT dolls we made of ourselves, with the little props, but it was kind of that same concept – just asking ourselves, if the cowboy was an action figure, what all would he need? What would you put in his starter kit? And so this cute little tee came to be.”

    Well, as it turns out, we’re not the only ones who thought this could be a fun concept, and we got to showcase some artwork from Toby Neighbors which we turned into a graphic tee with a parody of everything you need to be a real rootin’ tootin’ buckaroo, from your spurs to your six-shooter and your holster to your handlebar mustache! *Fences, tumbleweeds, and coyotes not included.

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