Charmed, I’m Sure

We’re taking charms in a whole new direction. Or, really, back in an old direction. Who doesn’t remember (or maybe still wear) their beloved charm bracelet full of tiny, jingly mementos of birthdays past and summer vacations and favorite hobbies? Every charm had a story, of where you found it, or why you got it, or who gave it to you.

That’s where we’re headed. Our charms (ok, technically, tags) have skyrocketed over the past year, and have kind of taken on a life of their own as this emblem representing your love for Double D and your place in our quirky little clan. And we like that about y’all. We were inspired.

We are teaming up with the incredibly talented artisans at Peyote Bird Jewelry to continue creating gorgeous tags to add to your collection. Inspired by the old tourist jewelry of Fred Harvey, these little beauties are sterling silver with genuine turquoise stones depicting a wide array of significant Native American symbols. We’re even designing some to commemorate momentous Double D Ranch occasions, like the Vegas meet-up, and the one at Trudy’s Wild Rose in Albuquerque, and of course, there is a tag to represent visiting the Mothership.

These pieces are handmade and designed to be not only beautiful but meaningful. They are collectibles; tangible reminders of good times that can adorn your necklaces (in bulk, you can never have too many) and your keychains and even your purses, saddlebags, and carry-ons.