Today is officially International Women’s Day which focuses on equality and amazing women in the world. We’ve been blessed to work with and celebrate strong, amazing women and empower them with bold designs from day one. Supporting our strong, courageous sisters is at the core of everything we do and today we’re rolling out a new branding statement that embodies our beliefs. Look for it on all our tags, boxes, in-store and on our website soon. Here it is:

We believe in strong women who celebrate the American West
And support those passionate sisters who seize each day
We believe Scarlett O’Hara inspires way more than internet celebrities
And that turquoise goes with damn well everything
We believe all women are beautiful
And in lives anchored by an unconditional love for family
We believe in pushing your own boundaries. Taking risks. Standing firm. Being Courageous.
And knowing you don’t have to forfeit your femininity to do it.
We believe in the daring that's you.

The premise of “100 Who Care” is pretty simple. A community member, in this case, Sara, starts the local chapter, and 100 members sign on for a year, donate $100 each, per quarter and then meet no more than an hour to decide which local charity should receive all the money for that quarter.

Each member nominates a charity and then, “We pull three names out of my Granddads hat,” Sara said.

Once the three names are selected, the sponsoring members get six minutes to present the charity and explain their need. After that, a vote is taken, and the winning non-profit gets all the money. “The first meeting was just 42 minutes long, ” Sara added. “Meals on Wheels won!”

The idea came to Sara when she went to Michigan for a funeral and friends were discussing it. She said she had to do it. For the last 15 years, she has been Chairman of Board for the Red Cross in North Texas, but Sara wanted to do more.

“My dad died when I was pretty young. If it hadn’t been for the help of some people along the way, I wouldn’t be where I am,” Sara said. “So I’m always trying to give back.”