Creating a collection’s custom print is both fun and challenging. It needs to encapsulate the essence of the collection and it also needs to be universally applicable, it has to be versatile enough to work in more than one way.
“The concept behind all of Cowpoke U was kind of this tongue-in-cheek ‘university’, right?” Cheryl said. “So, I was in this mindset of academia, of higher ed, of textbooks and study guides and whatnot, so that’s where the seed was sown for Cowboy 101 print. It was going to be more or less a glossary of the basics you would need to know for a crash course in cowboying, a blueprint of the basics. We inverted it, in terms of color, and did the khaki outline images on a classic denim – literal blue on white, like an architectural blueprint, would’ve been a little too on the nose and lost the cowboy element, I think.”