Once in a while, you find someone with a talent and a vision that resonates and inspires. Once in a very rare while, that someone finds you.
Our paths first crossed with Penelope Joe’s when she reached out to us, interested in modeling for Double D Ranch. Fortuitously, we were able to coordinate a photoshoot and feature the bold Navajo beauty in the pages of our Fall 2021 Grand Canyon catalog, and we got to spend the day getting to know the tenacious young woman and learn her story of ambition and adversity.
“The way Penelope presented herself made an impression on all of us,” Cheryl said. “We knew she wanted to model, and we were thrilled we could make that happen, but by the end of that shoot, we knew that was just the beginning of our working relationship with her. It was evident she had a genuine passion for her art and her Navajo roots, and an earnest desire to foster a relationship between Native American culture and the Western fashion world. I think I knew immediately that we wanted to collaborate on something.”