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by Halley Sanford July 17, 2022 2 min read 1 Comment

The Fall 2022 collections, Scrapbooks, are all deeply personal to us and each draw upon people and personal experiences that have had an indelible impact on us and the people we’ve grown into. But perhaps no collection is more significant to us than Eloise, an homage to our paternal grandmother who taught us two of life’s most valuable lessons: how to work and how to love. Her selflessness knew no bounds and her capacity for love was unparalleled; she died too young and she is still greatly missed every single day.

This transitional collection is reminiscent and romantic; it’s full of imagery and colors from our childhood memories of summers spent with Granny Eller (Eloise). There are hints of retro rodeo and Till Goodan vibes, there are avocado greens inspired by Grandaddy Odell’s old recliner, and there are beautiful plaids that are a nod to the cotton mill remnants she would send home with us to make school clothes. It’s also a tribute to things she never got a chance to be – feminine and elegant, though she was always pretty – because her hardworking lifestyle didn’t afford it. The Eloise collection is very close to our heart, we are very proud of it, and we are excited to share it with you.

Join us on Facebook on Tuesday, July 19th at 7:30 p.m. CDT for a line presentation of the Eloise collection with the McMullen sisters – and a few special guests! We’ll debut the new collection with insight into the inspiration, wearing and pairing tips, and of course, a little sister silliness. Oh yeah, and giveaways! Don’t forget to RSVP to the Facebook event to be entered in the drawing to win all sorts of Double D goodies and make sure you tune in because you MUST BE PRESENT TO WIN! See y’all then!


Shop the Pre-Release Eloise Apparel


1 Response

Alicia M.
Alicia M.

July 18, 2022

~ Howdy. I always look forward to DDR’s new collections, esp. your inspiring Fall collections. Since my birthday is in early October, it’s my favourite time of the year. I love all the colours of fall: red/wine, purple, greens and blues. And VELVET! Having bought a new pair of DDR/Old Gringo Midnight Cowboy boots which I LOVE, I look forward to seeing which new items to add to my cowgirl closet. Granny Eller reminds me of my maternal grandmother whom I got to meet at age 28 before she died. She impacted my life in a special way and I miss her very much. ~

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