Yesterday we talked about the Easy Rider influence on culture and fashion so today I want to showcase Double D Ranch's Easy Rider Jacket from our 2010 Fall collection.
I started with a vintage biker jacket silhouette, added Old Glory as influenced by Captain America, and then spiced it up with edgy tattoos. The tats I used are inspired by a tattoo flash board I spotted on Ebay.
What is a tattoo flash board, you ask?
A tattoo flash, according to Wikipedia, 'is a tattoo design printed or drawn on paper or cardboard. It is typically displayed on the walls of tattoo parlors and in binders to give walk-in customers ideas for tattoos. Much if not most traditional tattoo flash was designed for rapid tattooing, and was either drawn by the individual artist for display and use in his own shop, or traded and sold among artists. There is no standard size for tattoo flash, but it is commonly found on 11x14 inch prints.'..Now here is where you come in with the Easy Rider Jacket... a little audience participation please!On the arm, I've included a clover, Sailor Jerry style, that adorns a banner where you can write your name or a quote! You know, like those big biker guys that have a "Mom" tattoo!Â So get tough and bikery with the tat knowing you can always take it off and hang it back in your closet at the end of the day.
Oh, and be sure to let me know what you 'tattoo' inside your clover!...Sailor Jerry:This style of tattoo art is called Sailor Jerry. Sailor Jerry joined the navy when he was 19 and traveled around the world, getting his first tattoos and gaining exposure to the tattoo art of Southeast Asia.His tattoo designs are known all over the world and are in vogue again, thanks to the old school revival. Sailor Jerry died in 1973. The royalties to his tattoo flash are now owned by two of his students, Ed Hardy and Mike Malone. In 1999 they started the company Sailor Jerry Ltd. and use Sailor Jerry's artwork on clothing (t shirts, belts, gloves, hoodies, sneakers), tattoo machines, stencils, and playing cards..
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