I am starting to see a trend in the return of cocooning.
Not sure that it ever really left, but the lifestyle term keeps popping up lately. You'll remember cocooning was first coined by Faith Popcorn in her book, The Popcorn Report. (required reading for all Double D Ranch employees in the 90s) Faith identified a lifestyle move toward individuals retreating more to their home with less socializing.
Well, I think Faith got her prediction partially correct.
We have retreated to our homes, but we continue to socialize - just in a different manner:
Interestingly, as a company, Double D Ranch is seeing a renewed interest in their home collection. I recently opened my Crow's Nest Trading catalog and saw our Big Sur Bedding Collection featured inside. (It looks very nice, btw) Audrey told me the other day that she too is seeing a shift. She said she has noticed that our apparel stores are requesting and adding small decorative items to their apparel mix. Not that they haven't before, but it is starting to move that direction again. I'm sure, like with any recycled trend, it will have new nuances and updated twists to it. Anyway, the purpose of my post today was to show you Double D Ranch's bedding collection in Crow's Nest Trading's catalog. It looks great and I can easily picture a couple cozied-in under the covers texting away on their Blackberries and iPhones.
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