WELCOME TO THE COUNTRY CLUB

We’ve been country when country wasn’t cool. Lucky for you, it is now.

Perhaps it’s the impossibly lovable Lainey Wilson and her trademark twang, bringing bell-bottoms back in a BIG way. Maybe it was Beyoncé’s return to her Texas roots—love it or hate it, her country crossover changed the landscape of fashion and introduced the appeal of Western wear to a whole new generation. Or it might’ve been Yellowstone, highlighting that ranch life can be both gritty and glam and igniting every woman’s inner Beth.

No matter who you credit with this country comeback, it’s a style revolution – and evolution – we’re happy to see coming. We love watching it make its way into the mainstream and appealing to an audience who’d never entertained it before. Ladies who lunch are living for leather bikers. Celebrities are styling up squash blossoms and donning denim jackets like never before, and boots are bigger than they’ve ever been. Gen Z is developing an appreciation for labels like Mummy’s Bundle and Oscar Betz, who’ve been legendary longer than they’ve even been alive.

And to that, we say, “Welcome, y’all!” There’s plenty of room on the Western side of the runway.