STITCHES & STUDS

You know you’ve truly built a brand when someone can look at what you’ve made and know it’s yours. Like a boucle Chanel jacket or a Louboutin red-bottom heel.

Since the beginning, we’ve found it hard to define our look. It’s classic cowgirl, yes, but it’s also modern twang. It’s feminine but fierce, charming with an edge. It’s kind of Ralph Lauren meets rock’n’roll. We were recently part of a conversation with a longtime friend who’s seen us through decades of designs. “It’s hard to put Double D into words, but you know it when you see it.” And how’s that? “The stitching and studs.”

That tracks. For us, it’s always been about the embellishments; it’s been our unique source of self-expression, a thing we’ve been endlessly dedicated to doing exceptionally well (like, by hand), and something that sets us apart. Embroidery is essential to telling our style story, and studs, well, that just makes an edgy statement. And it’s sort of become our signature: stitches and studs.