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  • March 07, 2026 1 min read

    On March 6th, we had the honor of being spotlighted in the Modern Luxury: Austin Way Cowboy Couture fashion show for the second year in a row – and what a lovely night of luxury and fashion!

    “We participated in this event last year and had a really positive experience,” explained Mitchell. “It was beautifully executed and we felt like we were among really great company, so we were thrilled to have the opportunity to do it again. This year, we shared the runway with Old Gringo, which felt like a beautiful, natural fit and, in my opinion, the show was exceptional.”

    The Double D Ranch booth at Star Hill Ranch!

    Once again hosted at the Star Hill Ranch, it was a beautiful atmosphere filled with beautiful people and pop-ups from some awesome vendors (including us). The VIP reception offered a very cool and yummy nacho bar, and no shortage of beverage options. But for us – and hopefully the guests – the highlight of the night was the runway show!

    Jessica, Cheryl, and Hedy in their Nu Rodeo at the Modern Luxury event at Star Hill Ranch.
    Mitchell and Cheryl on stage after the fashion show informing guests about the collections they just viewed and inviting them into the booth.

    “I think this one was really well curated and coordinated,” said Cheryl. “We started out by showcasing Nu Rodeo, which y’all know is a collection we are so super-proud of, and then Old Gringo strutted down a selection of their boots styled with models in black unitards to keep the focus on the boots, which showed up really chic. And then we followed that up with some sneak-peek looks from Cowboy Graffiti, which we will launch on March 17th! Start to finish, a well-done production.”

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