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January 07, 2024 3 min read

The Fort Worth Stock Show and Rodeo is right around the corner and of course, we'll be there to celebrate in style! We can't wait to see y'all back in Fort Worth again for our latest Rodeo Roundup events - it's been too long.

You know there's nothing we love better than reconnecting with our Wolf Pack - so no matter if you're a regular to the Fort Worth store or this is your first time attending a DDR celebration - come on down! This time round we're bringing you three whole weeks of trunk shows, artisan meet and greets, tastings, and special treats. Better start planning that trip. You don't wanna miss this…

January 12th - Feb 4th

Federico Jimenez Trunk Show

Our favorite Southwestern jewelry designer will be showcasing his newest creations in the flagship throughout the show and is once again kindly offering Wolfies 20% off ALL styles on display! If you love colorful stones and real statement styles (we know y'all do) then you need to come see these up close and personal. Try on pieces and share your photos too, please. We love to see y'all looking glam.

January 12th - January 13th

Doc Brown Bourbon Tasting

Enjoy an exclusive taste of Doc Brown's fabulous new Effie Jewel bourbon from 2 PM - 7 PM. Inspired by entrepreneurial women who have played a role in distilling history, it’s made entirely in Georgia using Jimmy Red Corn grown on Doc Brown Farm and crystal clear purified water. We cannot wait to have these ladies in store with us for you to meet! Come sip with us!

January 19th - January 21st

Oscar Betz Meet & Greet

You need to meet the genius behind some of our all-time favorite jewelry pieces! As most of you know, Oscar Betz has been our (and so many others) go-to guy since the '70s and we're lucky enough to have him come in-store to meet y'all. He'll also showcase a special display of his unique stone sets including his beloved Southwestern chandelier earrings that everyone fawns over. We love 'em.

January 26th - January 27th

Cosa Salvaje Tasting 

It's tequila time! Cosa Salvaje samples will be served all weekend, and our signature margaritas will be made using the brand too! Is the founder Elle France, and all-round country icon Tanya Tucker going to be there serving up some margs to the Wolf Pack herself? Tanya will be in town for a concert on January 26th, so you'll have to turn up and see… you never know when she may stop by!

Pecos Collection Launch Party

To celebrate the launch of our newest rodeo-centric collection, Pecos, we will be cowboying up and trying our hand at one of the oldest cowboy trades of all time, tooling leather! Join us for a weekend full of fun, and for a chance to customize your own leather luggage tag in store!

February 2nd - February 4th

Custom DDR Denim Embroidery

Robin Smith, a traditional chain stitch embroiderer, will set up shop in the store to offer custom embroidery on your DDR Denim Tote! You buy the limited time DDR Denim tote bag and he'll put your name on it for free. Wanna go all out? Dress up your tote with even more DDR glam by adding one (or more) of our cowgirl patches! For a small fee Robin will add the patches, and additional embroidery if there's more you need your tote to say. We're real excited for this one.

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