If you’ve ever watched a video of a DDR line launch, you’ve undoubtedly heard designer Cheryl McMullen use the term “poison color”. But what does it mean? And where did it come from?
“I might have made that term up, to be honest,” Cheryl laughed. “I’m not sure how technical it is, but what my unofficial definition is that a ‘poison color’ is intended to bring some balance and color dimension to a collection. It’s an unexpected color, a pop, which when looked at by itself can be ugly or jarring, but when mixed in it adds just the right amount of interest, and spices up the other colors in the palette. Everything gets more interesting. A good place to use poison is in our serapes; they all have one color that is incongruous or out of place, it makes all of the others look beautiful.”