apparel
MORE IS MORE
The inimitable and iconic Iris Apfel once said, “More is more and less is a bore.” And, well, we agree.
Anyone familiar with Double D Ranch knows that mindset has long aligned with our aesthetic, but perhaps more than ever, that’s the energy we’re bringing into 2025. This season, it’s ALL about embellishments and accessories. We’re letting studwork tell a story. We’re doubling up on custom conchos. We’re belting dang near everything, and we’re cinching a scarf or bandana on every naked neck we see. (That’s a bit of an exaggeration, obviously, but just barely.) We are doubling down on the details – we put fringe on shorts, appliqued our jean jacket, and even affixed tiny turquoise dots to dramatic button-down collars and rickrack on a sweatshirt. Every little thing is designed to give it that element of #extra.
Life is short, load up!
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Sheila P. Gonzales
February 13, 2025
Awesome clothing