LAS VEGAS LOOKS GOOD ON YOU

We decided we were ready to try our hand this year and let the chips fall where they may, and – in true Vegas fashion – we couldn’t resist going all in.

“Go big or go home, right?” laughed Audrey. “We’ve been wanting to be in Vegas. I mean, NFR is truly the apex – it’s the intersection of high-fashion and the Western industry. We belong there. We made the decision to go and kind of wanted to make a splash about it, so Cheryl and the team designed a whole exclusive line intended just for our Vegas pop-ups.”

And let me tell you – all bets were off! We’ve always subscribed to the “if you can’t see it from across the street, then what’s the point in wearing it” school of thought, and when we let the gang loose on a limited edition line that “is fit for Vegas” and “feels like NFR”, they doubled down.

“A lot of times, in design, you’re trying to make runway meet real world and make it your own, all at the same time,” Cheryl explained. “With the Vegas collection, we approached it with the feeling of actually being in Vegas: no rules, embrace the opulence, and feel free to be yourself – any version of yourself you feel like being that day! We almost treated it like dressing a celebrity for NFR week, and really had fun with it.”

Y’all, we’ve had a REALLY hard time keeping this under our hats. It’s so good. Some of the pieces were so incredible that we couldn’t resist debuting them early with the Past & Present collection – like the Vegas Pant and Vegas Woolies Jacket, the Georgina Jacket, and that Darcy Collar that everyone is already eating up. But, we were able to save some surprises – swoon-worthy sparkly tops, a few more fabulous furs, and limited-edition leather jackets that will be instant collectors.

To tell the truth, we were initially going to offer these pieces exclusively in person (Cowboy Christmas booth #4125 and South Point #1136 if you’re here!), but since it’s our first year back and we’re still getting our Sin City ‘sea legs’, we figured it’d be more fun to deal you all in. If you haven’t already spied it on social media, girl, you gotta go check it out!