INTRODUCING: ATOMIC RANCH

The 2025 Transitional collection is more about a place in time than anything else: the era of the atomic ranch house, the midst of the mid-century modern movement. It’s a little bit rockabilly, a little bit Mad Men, and inspired, in a way, by the thrill of thrifting.

Many of the designs are heavily influenced by the architecture of the atomic ranch house, with straight lines and minimalist shapes. There are motifs reminiscent of 1950s bowling alleys and vintage Western wallpaper prints. It celebrates silhouettes that seem like they just stepped out of a swing dance, with broad belts and big movement, while introducing entirely new ones, like a broomstick pant and barrel jeans. We’re bringing the colors back down to earth, with grounding golds, rustic reds, grassy greens, and the most beautiful ‘bronco’ brown.

The interesting and unintentional thing about this collection is that it’s proving to be universally appealing in a way we didn’t expect, transcending generations and enticing people to expand beyond their self-proclaimed ‘style’. What can we say? Atomic Ranch has a little something for everyone.