HOORAY, CHAMBRAY

There is so much to love about chambray, and the sweetheart of the denim family is showing up strong this season.

We’ll let you in on a little secret: what many of us love most about chambray – the fact that it’s softer, lighter, and more breathable than most of our other denims – is because it’s not actually denim at all. While it shares a lot of the characteristics and visually resembles a well-worn stonewashed denim, a true chambray is actually a plain weave cotton rather than a twill, and it alternates the warp (vertical weave) in blue and the weft (horizontal) in white, hence the lighter hue.

For our purposes, though, at least in this collection, chambray is an umbrella term referring to the color family rather than the composition. You’ll see that same soft blue shade throughout Nu Rodeo, in suedes and silks and, ironically, in some classic cottons that are actually a true denim twill.

All the tricky technicalities aside, this chambray shade is a color that should very much be on your wardrobe radar, as both a core and a complement, for the next several seasons.