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  • October 24, 2025 2 min read

    The aesthetic assignment for Wash House was not an easy one, but Lisa Martensen rose to the challenge and executed it with the same expertise she always does. While it’s likely not one you’ll find many reasons to recreate, here’s an inside look at how she created it.
    GET THE LOOK: WASH HOUSE

    “The original inspiration behind this collection was Cheryl’s childhood memories of playing dress up,” Lisa said. “Of summers where she treated her little sisters like her own little dolls. That sparked the idea that maybe we make the models up to look like antique dolls, but in a way that feels high fashion – like little girl dress-up meets Italian Vogue.”

    Lozzy up close beauty shot to show off her make up
    Kaylin up close beauty shot to show off her make up
    Lozzy up close beauty shot to show off her make up
    Kaylin up close beauty shot to show off her make up
    Lozzy up close beauty shot to show off her make up
    Kaylin up close beauty shot to show off her make up

    “Obviously, if you’re going for a porcelain doll look, you want to smooth out imperfections, but I didn’t want to go too heavy on the face. These girls still have young skin, so more than anything, I touched up with Hourglass Concealer for any blemishes or redness so that the face would read as all one color on camera.”

    “The readers are going to be shocked – I actually didn’t fill in the brows at all for this look! A doll’s brows are typically painted on, so I only used a clear gel to tame and ‘perfect’ them, to almost flatten them down.”

    “Go retro on the lid and under the lash line, and then burn (read: smudge) it; the end game with your eye pencil is to rim the eye. Then, I used a mixture of a couple of shades – and honestly, I can’t tell you exactly which ones – from the Naked Reloaded palette to create a warm brown smoky eye on the lid. No mascara!”

    “This is a very retro-rouge look we’re creating here; again, you have to think of an actual doll, and also the era we’re channeling. This blush is a lot pinker than what I would traditionally reach for in an everyday look, which is probably why I still have some! You’ll also notice, this is a powder blush, whereas I tend to gravitate toward a cream blush, but for this application, I want it to be very soft and on the surface. Carry it down from the eyes to the apples of the cheek.”
    *Unfortunately, it appears this shade might be discontinued, as it’s only available online through resale sites like eBay or Mercari

    “Star by matte-ing out the lips with concealer, you want your natural lip to kind of disappear into your face. Then apply the Film Noir in the center of the lips, creating a retro 1930s-shape small pursed lip – do NOT follow your natural lip lines! – and fade it out with MAC ‘O’. I do not use liner for this look.”
    Lisa’s Pro Tip: “Avoid lip gloss – and avoid drinking, if you can! This is a very, very fragile lip.”

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