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May 16, 2026 2 min read
“It was absolutely packed,” shared DDR Marketing Manager Leeann Wenske. “At times, it was hard to even move through the store, there were so many beautiful people. We saw some familiar faces and a lot of new faces – we even had a couple of Brazilian celebrities stop by!”
This is our second year hosting this event, and it’s centered around the folks and fans of PBR Brazil. If you don’t know, Adriano Moraes is a widely revered Brazilian bull rider – think, Lane Frost of Brazil – and he’s been gracious enough to be our guest of honor and autograph jackets for party patrons.
This year, we actually created a custom jacket for the event to commemorate the 20th Anniversary of PBR Brazil. It’s a gorgeous black leather biker, complemented with the colors from the Brazilian flag, and emblazoned with a bull, some bling, and some applique patches.
“The jacket was – unsurprisingly – a huge hit,” said Leeann. “I think we only have a couple left, if any, and they’ll probably be gone by the time this article is published. Adriano was so gracious, he signed so many jackets! I’m sure he’s used to it, but it was a LOT.”
We had some delicious catering by TG Steakhouse and of course, some casual cocktails. All in all, it was a great event and it really is such an extraordinary experience. (Y’all, some of these women are so stunning they look photoshopped in real life.) If you get the chance to stop by next year, you definitely should – but know there might not be much room!
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